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This web site has the following in the web site, "Always do your best, help others, and never give up." We saw that the web site also stated " Welcome to the American Karate Academy, founded in March 1993 and opened on April 1st of that year." It also said " We started with three members who shared the most sincere commitment and a single thought everyone has the right to learn how to protect himself or herself and become a better person." The header had Karate as the highest ranking optimized keyword. It is followed by american karate, martial arts, and shotokan which isn't as ranked as highly as Karate. The next words aka-online.com uses is Tai Chi. Arnis was included and might not be understood by search crawlers.